Facebook and Twitter are seeing a big increase in the number of people who access their web sites through mobile phones. According to data released by comScore Facebook saw a 112% increase in mobile users during January 2010 compared to January 2009. 25.1 million people accessed Facebook via a mobile browser. Twitter also saw a [...]

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Facebook announced on their developers site that early 2010 would bring about a major change for applications to the popular social media site. All facebook applications will be excluded from pages, profile boxes, application info sections, and the Boxes tab leaving tabs as the only way to integrate. This means saying bye bye to annoying [...]

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It’s not often a company yet to reach it’s 4th birthday can brag about its enormous success and growth on an international level. Twitter, which will turn 4 this March, is one of the rare exceptions. It has helped launch the era of social media to unprecedented heights and has connected people on a level [...]

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As I walked past the TV in our office lobby the other day a commercial for Oreo Cakesters caught my eye. The scene was a boy and his father arguing over to dunk the Oreo Cakesters in milk or not. Of course, Oreo’s big marketing theme has always been about dunking the deliciously crisp chocolate [...]

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So the new facebook homepage layout isn’t so bad  after all. People usually complain when facebook makes any major changes especially to the homepage because “oh my god! what will I do at work now that I can’t figure out how to use facebook?!”. OK, well that’s a bit extreme, but facebook changes tend to [...]

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Chances are you probably know about Google’s email service, GMail, and have heard of some of their other tools like the new Google Buzz and the time-killing Google Earth. But did you know Google has a ton of other tools that they have developed that can be extremely useful, and sometimes entertaining, for anybody who [...]

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While many have been talking about the “new, simplified” homepage layout on facebook, I had yet to experience it for myself until today. I’m still not clear on the process by which profiles get switched over from the old to new layout as some of my co-workers were switched last week, yet my account didn’t [...]

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Facebook and Twitter have always been a great way to keep in touch with friends and now workers are using Facebook to stay connected with their coworkers as well as promote the company they work for.
A report by IDC pointed to a survey of workers that showed 57% of them used social media at least [...]

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Creativity and ingenuity usually lead to success in Social Media campaigns, but sometimes you can be creative and successful by going old school. Volkswagen is doing just that by bringing back the old “Punch Buggy” game. Remember it? Every time you passed a VW Beetle on those long family road trips you and your little [...]

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A recent survey by Alterian of 1068 marketing professionals worldwide concluded that 66% of those surveyed intend on investing in social media in 2010. This makes me wonder what channels they intend on marketing through. Will the focus be on twitter? facebook? myspace? a blog? or something new in 2010?
We saw a huge shift in [...]

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