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Facebook for Business: Should You Have Multiple Profiles?
0 Comments | Posted by Cheriana in Facebook, Social Media Marketing
Every day more and more businesses pop up on Facebook to promote their products and services. The popular social networking site allows companies to easily communicate with their target audiences and hopefully bring in sales. But who is creating these Facebook profiles for the businesses?
The ThatsUs.com Facebook Fan Page
It seems that everyone and their mother has a profile on the popular social networking site, and if you don’t yet – you will soon. So, is it the company’s employees? A P.R. company? The boss’s son who just happens to be in college and obsessed with Facebook? All of these answers could be correct which leads me to ponder the question: should you have multiple profiles?
Some might think that there is an obvious answer here - “No! Why would I?”. Well think about it this way: If you’re the boss’s son and you’ve been handed the responsibility of creating and updating a Facebook fan page for your dad’s company, you might have some content on your personal profile that shouldn’t be seen by potential clients. Just as future employers and universities check social networking profiles, so do customers and it’s important to keep in mind what you present to the public. Unless you know the ins-and-outs of Facebook privacy settings I’d recommend re-checking that personal profile of yours first.
Ok, so let’s say that you are an employee of the company and you don’t have anything to hide – your profile is plain jane and all your photos are private so why concern yourself with another profile? To create that fan page you must, of course, be a fan of it which makes your photo and name available to anyone who stumbles across that page. This means you are now more accessible on Facebook and I’ll bet you’ll get quite a few friend requests and fan page suggestions afterward.
So do you think you need multiple Facebook profiles to manage a fan page? Or are you comfortable with simply having one? It’s a toss up, but as for me I’ll stick with just one profile – that’s enough Facebook for me to handle.
