Oct/09
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Social Media in Automotive Marketing Critical to Changing Customer Perceptions
1 Comment | Posted by Steven in Social Media Marketing
According to industry experts at the 2009 J.D. Power and Associates Automotive Internet Roundtable investing in high-quality digital and social media content is key to raising brand awareness as well as changing customer perceptions of a brand and consideration levels.
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1 Comment for Social Media in Automotive Marketing Critical to Changing Customer Perceptions
Motorsports Marketing | October 20, 2009 at 5:34 pm
I agree that social media can be a huge component in furthering a brand. It starts with transparency, trust and then engagement.
T-T-E.