Oct/09
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Southwest Airlines Soars with Social Media Strategy
1 Comment | Posted by Steven in Facebook, MySpace, Social Media Marketing, twitter
Paula Berg, director of emerging technologies for Southwest Airlines, was the keynote speaker at the University of Wisconsin-Whitewater/Comet Branding Social Media Summit Wednesday. More than 20 social media strategists and public relations professionals, including Berg, shared insights on how their companies are using Twitter, blogs, Facebook and other social media tactics to reach their strategic public relations and marketing goals.
You can watch footage from the event here.
1 Comment for Southwest Airlines Soars with Social Media Strategy
MetroplexInteractive | October 30, 2009 at 5:03 pm
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« MySpace still leads in time spent on social networking sites
The US airline industry has proven slow to adopt social media as a tool for engaging and communication with customers. No surprise considering airlines continually receive low marks for communicating with passengers especially during weather, system or mechanical related delays. Southwest Airlines is a standout given their dedicated staff monitoring social networking sites like Facebook and Twitter for passenger comments both good and bad. By monitoring what their customers are saying online, Southwest can address negative issues faster and continue programs receiving positive comments.