http://thatsus.com/blog/2009/10/southwest-airlines-soars-with-social-media-strategy/ Social Media Marketing & Web Design in Tampa Bay Tue, 15 Dec 2009 18:22:01 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://thatsus.com/blog/2009/10/southwest-airlines-soars-with-social-media-strategy/comment-page-1/#comment-5 MetroplexInteractive Fri, 30 Oct 2009 21:03:20 +0000 http://thatsus.com/blog/?p=14#comment-5 The US airline industry has proven slow to adopt social media as a tool for engaging and communication with customers. No surprise considering airlines continually receive low marks for communicating with passengers especially during weather, system or mechanical related delays. Southwest Airlines is a standout given their dedicated staff monitoring social networking sites like Facebook and Twitter for passenger comments both good and bad. By monitoring what their customers are saying online, Southwest can address negative issues faster and continue programs receiving positive comments. The US airline industry has proven slow to adopt social media as a tool for engaging and communication with customers. No surprise considering airlines continually receive low marks for communicating with passengers especially during weather, system or mechanical related delays. Southwest Airlines is a standout given their dedicated staff monitoring social networking sites like Facebook and Twitter for passenger comments both good and bad. By monitoring what their customers are saying online, Southwest can address negative issues faster and continue programs receiving positive comments.

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