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VW Goes Old School with New Social Media Campaign
0 Comments | Posted by Steven in Facebook, Inspiration, Social Media Marketing
Creativity and ingenuity usually lead to success in Social Media campaigns, but sometimes you can be creative and successful by going old school. Volkswagen is doing just that by bringing back the old “Punch Buggy” game. Remember it? Every time you passed a VW Beetle on those long family road trips you and your little brother would exchange punches. It’s a game that pretty much everybody can remember being a part of at some point, which is why it makes for a great social media campaign. People can relate to it and get a tingly feeling of reminiscence.
So, starting with an ad during the 3rd quarter of this year’s Super Bowl, VW is reinventing the game and calling it “Punch Dub”, referring to their nickname “Vee Dub”. The new game allows punches whenever any VW is spotted, not just a Beetle. The modern version of the classic game will feature celebrity comedian Tracy Morgan (from SNL and 30 Rock). Fans of Volkswagen will be able to share their excitement over the reemergence of the game by going to VW’s Facebook page where they can become “Punch Dubbers” and dole out punches of their own and also get a chance to win a new VW CC.
The combination of bringing back a classic game with a chance to win a car and a popular comedian is something that will almost surely turn into a successful campaign. While most companies can’t afford Tracy Morgan, or a Super Bowl ad, the formula can still be followed by small businesses. Connect with your fans on a personal level by inviting them to get involved with a fun and quirky activity and offer them incentives to do so. Chances are, if you remind people of something from their past that they enjoyed, even something small like the “Punch Buggy” game, they will see your brand as more human and more fun. While it might not last long, such a campaign can leave a lasting impression on people and can leave them seeing your company as more Social Media-friendly.
