As I walked past the TV in our office lobby the other day a commercial for Oreo Cakesters caught my eye. The scene was a boy and his father arguing over to dunk the Oreo Cakesters in milk or not. Of course, Oreo’s big marketing theme has always been about dunking the deliciously crisp chocolate cookies in milk and the soft cake-like cookie of the Cakesters presents a perfect opportunity to reinforce this message in a creative new way.

What I found best about the commercial was how nicely it integrated social media. The boy in the commercial states that he created a group on facebook for people who dunk their Oreo Cakesters and the father’s rebuttle is that he will create his own non-dunking “face space group”.  While I can’t locate the TV commercial online, you can watch the shortened version of it presented on their facebook page (you can also watch it here).

The facebook page engages visitors to interact by answering the question: “Do you dunk oreo cakesters in milk”? You then can choose to side with the boy and be on team “Dunkers” or on the father’s side, team “Non-Dunkers”. No matter what side you choose, all that talk about Oreo Cakesters really makes you want to go out and grab some to try them out!

Facebook, facebook fan page