It’s not often a company yet to reach it’s 4th birthday can brag about its enormous success and growth on an international level. Twitter, which will turn 4 this March, is one of the rare exceptions. It has helped launch the era of social media to unprecedented heights and has connected people on a level most never imagined. Back in 2007 there were about 5,000 tweets daily. Today that figure is an astronomical, mind-boggling 50 million tweets per day. That’s an average of 600 tweets per second. Who would have thought Twitter would be such a huge success when we first started hearing about it? Speak your mind in 140 characters or less? I guess it caught on.
And it’s not just Joe Schmo using the web platform; The world’s biggest celebrities, most prominent politicians, and largest corporations are using Twitter. According to Business Wire 65 percent of Fortune Global 100 companies have an active account. Politicians like Al Gore (@algore) rely on Twitter to reach their followers and keep them informed. Many news stations, schools, and local governments use Twitter to update their followers of emergency situations. And the celebrities… where do we begin? Are you a fan of cycling? Follow Lance Armstrong (@lancearmstrong). More of a basketball guy? Maybe Shaq is a big enough celeb for you to follow (@THE_REAL_SHAQ). Jimmy Fallon (@jimmyfallon), Dave Matthews (@DaveJMatthews), Britney Spears (@britneyspears), Snoop Dogg (@snoopdogg), Kevin Smith (@ThatKevinSmith), Eli Manning (@elimanning), George Lucas (@George_Lucas)… that’s quite the clientele for such a young company. Some big name users actually have their staff manage their accounts, like Barack Obama, however all of the ones listed here tweet for themselves.
Twitter is also becoming extremely involved in global events. Currently Twitter is working to help the people of Haiti; They have made a deal with mobile carrier Digicel to bring free SMS tweets to Haitians. Previously they were charged fees each time they tweeted so now they should be able to communicate more freely and easily with people in other countries.
There are projections that by the end of 2013 Twitter will have 1 billion users and $1.54 Billion in revenue. For comparison, the Facebook monster currently has about 350 million users – which is about 50 million more than the population of the United States.
It is amazing how popular Twitter has become in such a short period of time. Whether they can continue their growth and hit their projected figures is still uncertain, but the way things have been going I wouldn’t bet against them. Now let me go tweet about this blog (@thatsus).