A lot of us don’ t always have a real purpose as to why we visit social media sites other than to kill some time and put an end to boredom. There is one organization, however, that is using Facebook to try and accomplish something with a real purpose. Bring Abducted Children Home (BACHome) is [...]

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According to the guys over at TechCrunch Facebook has started to roll out the implementation of QR codes, or Quick Response codes, on personal pages and fan pages. QR codes are like bar codes, only they can store a lot more information and can be read by most modern camera phones. They can be used [...]

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Facebook and Twitter are seeing a big increase in the number of people who access their web sites through mobile phones. According to data released by comScore Facebook saw a 112% increase in mobile users during January 2010 compared to January 2009. 25.1 million people accessed Facebook via a mobile browser. Twitter also saw a [...]

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Facebook announced on their developers site that early 2010 would bring about a major change for applications to the popular social media site. All facebook applications will be excluded from pages, profile boxes, application info sections, and the Boxes tab leaving tabs as the only way to integrate. This means saying bye bye to annoying [...]

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As I walked past the TV in our office lobby the other day a commercial for Oreo Cakesters caught my eye. The scene was a boy and his father arguing over to dunk the Oreo Cakesters in milk or not. Of course, Oreo’s big marketing theme has always been about dunking the deliciously crisp chocolate [...]

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So the new facebook homepage layout isn’t so bad  after all. People usually complain when facebook makes any major changes especially to the homepage because “oh my god! what will I do at work now that I can’t figure out how to use facebook?!”. OK, well that’s a bit extreme, but facebook changes tend to [...]

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While many have been talking about the “new, simplified” homepage layout on facebook, I had yet to experience it for myself until today. I’m still not clear on the process by which profiles get switched over from the old to new layout as some of my co-workers were switched last week, yet my account didn’t [...]

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Facebook and Twitter have always been a great way to keep in touch with friends and now workers are using Facebook to stay connected with their coworkers as well as promote the company they work for.
A report by IDC pointed to a survey of workers that showed 57% of them used social media at least [...]

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Creativity and ingenuity usually lead to success in Social Media campaigns, but sometimes you can be creative and successful by going old school. Volkswagen is doing just that by bringing back the old “Punch Buggy” game. Remember it? Every time you passed a VW Beetle on those long family road trips you and your little [...]

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A recent survey by Alterian of 1068 marketing professionals worldwide concluded that 66% of those surveyed intend on investing in social media in 2010. This makes me wonder what channels they intend on marketing through. Will the focus be on twitter? facebook? myspace? a blog? or something new in 2010?
We saw a huge shift in [...]

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