CAT | Social Media Marketing
Google is introducing a great new feature to their real-time search that lets you go back in time to see tweets from any moment in the past about any topic. Here’s what Google had to say in their blog post:
“With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, [...]
Facebook announced on their developers site that early 2010 would bring about a major change for applications to the popular social media site. All facebook applications will be excluded from pages, profile boxes, application info sections, and the Boxes tab leaving tabs as the only way to integrate. This means saying bye bye to annoying [...]
As I walked past the TV in our office lobby the other day a commercial for Oreo Cakesters caught my eye. The scene was a boy and his father arguing over to dunk the Oreo Cakesters in milk or not. Of course, Oreo’s big marketing theme has always been about dunking the deliciously crisp chocolate [...]
So the new facebook homepage layout isn’t so bad after all. People usually complain when facebook makes any major changes especially to the homepage because “oh my god! what will I do at work now that I can’t figure out how to use facebook?!”. OK, well that’s a bit extreme, but facebook changes tend to [...]
While many have been talking about the “new, simplified” homepage layout on facebook, I had yet to experience it for myself until today. I’m still not clear on the process by which profiles get switched over from the old to new layout as some of my co-workers were switched last week, yet my account didn’t [...]
Facebook and Twitter have always been a great way to keep in touch with friends and now workers are using Facebook to stay connected with their coworkers as well as promote the company they work for.
A report by IDC pointed to a survey of workers that showed 57% of them used social media at least [...]
Creativity and ingenuity usually lead to success in Social Media campaigns, but sometimes you can be creative and successful by going old school. Volkswagen is doing just that by bringing back the old “Punch Buggy” game. Remember it? Every time you passed a VW Beetle on those long family road trips you and your little [...]
A recent survey by Alterian of 1068 marketing professionals worldwide concluded that 66% of those surveyed intend on investing in social media in 2010. This makes me wonder what channels they intend on marketing through. Will the focus be on twitter? facebook? myspace? a blog? or something new in 2010?
We saw a huge shift in [...]
Marketing to the general public and marketing to other businesses are obviously two different animals. Not only is this because the two groups are looking for different services and products, but also because they look for those services and products in different places. The same can be said about social media marketing. In order to [...]
I recently came across a very interesting article posted by JournalStar.com entitled “Social Networking Glossary”. While a useful resource for basic information on social networks in general, a novice on the social networking scene might have a little trouble distinguishing the real meanings of each definition. I went ahead and created my own version of [...]