While the economy may be in rough shape, businesses have found ways to beat expectations and make it through the Holidays thanks in part to social media. Nearly half of all U.S. retailers said before the holiday season began that they planned on increasing their use of sites like Facebook and Twitter in hopes of [...]

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One of the biggest social media campaigns will begin in January when Pepsi launches the Pepsi Refresh Project. The company’s social media campaign will focus  on collecting ideas from fans and followers. How, you ask, will that cost Pepsi $20 million? Pepsi wants ideas on ways to refresh their communities. The top ideas will be [...]

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Imagine a time before social media ruled the world, before you were updated with a never ending feed of Facebook and Twitter updates from your friends, before you posted those glittery Myspace comments, before you accidentally sent those embarrassing photos to people at work because you didn’t know how to use email… OK maybe not [...]

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Love fine crafted beers? Love social media? You need to head over to TheBrewCrew.com and check out the newly launched site. The Brew Crew consists of  beer aficionados who live, work and love beer in Central Florida, specifically Orange, Seminole, Osceola, Lake, Polk and Brevard counties.
At TheBrewCrew.com you can check out the recommended beers of [...]

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The Year of Twitter may be coming to an end, but the potential for making money from the social media portal has still yet to be fully realized. Companies all over the world are reaching out to Twitter’s 18 million users and more and more of those companies are seeing revenues rise as a result. [...]

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As it nears the end of the year, many companies are re-evaluating their budgets and planning for the coming year. We’ve seen a huge increase in companies embracing the Social Media phenomenon and many of them may be reconsidering if it’s the right choice for them.  Are they spending their marketing budgets wisely?How can they [...]

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According to digital analyst comScore social media continues to have a big impact on holiday spending. Online spending has been hitting record highs this holiday season as more people are taking advantage of the convenience it offers and the discount promotions they find through social media. Between
December 4th and 7th 13% of respondants to comScore’s [...]

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2009 has been the year of Twitter, and really many other forms of social media. 2010 is set to be just as big for social media, if not bigger. Up until a few weeks ago our Facebook news feeds and those beloved tweets were pretty much limited to our computers and mobile phones. Now, though, [...]

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Ah, Black Friday. It’s the day that everybody seems to go completely insane over great deals. But does anybody really enjoy waking up at 4am and waiting for hours in the cold just to save some money? Not to mention all of the linebacker moves you  saw while watching Thanksgiving football you’ll be mimicking to [...]

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A long, long time ago, before social media took over the planet, people would make call after call during the holiday season. Stressing, wondering, and stressing some more. Now, with the power of social media sites like Facebook and Twitter, holiday shoppers can skip the phone calls and look online to find out what their [...]

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