The Year of Twitter may be coming to an end, but the potential for making money from the social media portal has still yet to be fully realized. Companies all over the world are reaching out to Twitter’s 18 million users and more and more of those companies are seeing revenues rise as a result. [...]

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As it nears the end of the year, many companies are re-evaluating their budgets and planning for the coming year. We’ve seen a huge increase in companies embracing the Social Media phenomenon and many of them may be reconsidering if it’s the right choice for them.  Are they spending their marketing budgets wisely?How can they [...]

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According to digital analyst comScore social media continues to have a big impact on holiday spending. Online spending has been hitting record highs this holiday season as more people are taking advantage of the convenience it offers and the discount promotions they find through social media. Between
December 4th and 7th 13% of respondants to comScore’s [...]

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2009 has been the year of Twitter, and really many other forms of social media. 2010 is set to be just as big for social media, if not bigger. Up until a few weeks ago our Facebook news feeds and those beloved tweets were pretty much limited to our computers and mobile phones. Now, though, [...]

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A long, long time ago, before social media took over the planet, people would make call after call during the holiday season. Stressing, wondering, and stressing some more. Now, with the power of social media sites like Facebook and Twitter, holiday shoppers can skip the phone calls and look online to find out what their [...]

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Just a few days ago we were talking about a new feature on Bing, Microsoft’s search engine and Google’s biggest competitor, which integrates Facebook status updates into its search results. You didn’t expect the giant powerhouse AKA Google to just sit back and take a punch to the chin, did you?
In one swift motion Google [...]

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The big guns in Hollywood have begun using social media sites such as Twitter and Facebook to generate interest in upcoming films and drive people to the box office.
“Paranormal Activity”, a low budget horror film, used a grassroots internet campaign including a “Tweet Your Scream” promotion and became a surprise box office hit. The film [...]

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Its really amazing how different we live our lives today compared to 10 years ago. Looking back, who really could have predicted this?
Social Media has had a profound impact on our lives. In his article on Mashable Soren Gordhamer does a great job looking at 5 of the ways it has changed how we live.
First [...]

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Paula Berg, director of emerging technologies for Southwest Airlines, was the keynote speaker at the University of Wisconsin-Whitewater/Comet Branding Social Media Summit Wednesday. More than 20 social media strategists and public relations professionals, including Berg, shared insights on how their companies are using Twitter, blogs, Facebook and other social media tactics to reach their strategic public [...]

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