TAG | box office
Oct/09
20
Hollywood Using Social Media to Boost Revenues
0 Comments | Posted by Steven in Facebook, Social Media Marketing, twitter
The big guns in Hollywood have begun using social media sites such as Twitter and Facebook to generate interest in upcoming films and drive people to the box office.
“Paranormal Activity”, a low budget horror film, used a grassroots internet campaign including a “Tweet Your Scream” promotion and became a surprise box office hit. The film [...]
