A lot of us don’ t always have a real purpose as to why we visit social media sites other than to kill some time and put an end to boredom. There is one organization, however, that is using Facebook to try and accomplish something with a real purpose. Bring Abducted Children Home (BACHome) is [...]

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According to the guys over at TechCrunch Facebook has started to roll out the implementation of QR codes, or Quick Response codes, on personal pages and fan pages. QR codes are like bar codes, only they can store a lot more information and can be read by most modern camera phones. They can be used [...]

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Facebook and Twitter are seeing a big increase in the number of people who access their web sites through mobile phones. According to data released by comScore Facebook saw a 112% increase in mobile users during January 2010 compared to January 2009. 25.1 million people accessed Facebook via a mobile browser. Twitter also saw a [...]

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Facebook announced on their developers site that early 2010 would bring about a major change for applications to the popular social media site. All facebook applications will be excluded from pages, profile boxes, application info sections, and the Boxes tab leaving tabs as the only way to integrate. This means saying bye bye to annoying [...]

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As I walked past the TV in our office lobby the other day a commercial for Oreo Cakesters caught my eye. The scene was a boy and his father arguing over to dunk the Oreo Cakesters in milk or not. Of course, Oreo’s big marketing theme has always been about dunking the deliciously crisp chocolate [...]

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So the new facebook homepage layout isn’t so bad  after all. People usually complain when facebook makes any major changes especially to the homepage because “oh my god! what will I do at work now that I can’t figure out how to use facebook?!”. OK, well that’s a bit extreme, but facebook changes tend to [...]

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Facebook and Twitter have always been a great way to keep in touch with friends and now workers are using Facebook to stay connected with their coworkers as well as promote the company they work for.
A report by IDC pointed to a survey of workers that showed 57% of them used social media at least [...]

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Marketing to the general public and marketing to other businesses are obviously two different animals. Not only is this because the two groups are looking for different services and products, but also because they look for those services and products in different places. The same can be said about social media marketing. In order to [...]

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I recently came across a very interesting article posted by JournalStar.com entitled “Social Networking Glossary”. While a useful resource for basic information on social networks in general, a novice on the social networking scene might have a little trouble distinguishing the real meanings of each definition. I went ahead and created my own version of [...]

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While the economy may be in rough shape, businesses have found ways to beat expectations and make it through the Holidays thanks in part to social media. Nearly half of all U.S. retailers said before the holiday season began that they planned on increasing their use of sites like Facebook and Twitter in hopes of [...]

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