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According to industry experts at the 2009 J.D. Power and Associates Automotive Internet Roundtable investing in high-quality digital and social media content is key to raising brand awareness as well as changing customer perceptions of a brand and consideration levels.
Make sure you check out LotVantage to promote your automobile inventory online.
Read the full article here.

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Paula Berg, director of emerging technologies for Southwest Airlines, was the keynote speaker at the University of Wisconsin-Whitewater/Comet Branding Social Media Summit Wednesday. More than 20 social media strategists and public relations professionals, including Berg, shared insights on how their companies are using Twitter, blogs, Facebook and other social media tactics to reach their strategic public [...]

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According to data from Internet measurement firm Hitwise, MySpace.com still leads in the United States for average time spent by users on a social networking site per day.  Although it only leads on average by 2 minutes and 56 seconds over Facebook’s 23 minutes, it’s still shocking to hear. I guess MySpace fans are pretty [...]

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