A lot of us don’ t always have a real purpose as to why we visit social media sites other than to kill some time and put an end to boredom. There is one organization, however, that is using Facebook to try and accomplish something with a real purpose. Bring Abducted Children Home (BACHome) is [...]

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Facebook and Twitter are seeing a big increase in the number of people who access their web sites through mobile phones. According to data released by comScore Facebook saw a 112% increase in mobile users during January 2010 compared to January 2009. 25.1 million people accessed Facebook via a mobile browser. Twitter also saw a [...]

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It’s not often a company yet to reach it’s 4th birthday can brag about its enormous success and growth on an international level. Twitter, which will turn 4 this March, is one of the rare exceptions. It has helped launch the era of social media to unprecedented heights and has connected people on a level [...]

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Facebook and Twitter have always been a great way to keep in touch with friends and now workers are using Facebook to stay connected with their coworkers as well as promote the company they work for.
A report by IDC pointed to a survey of workers that showed 57% of them used social media at least [...]

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Creativity and ingenuity usually lead to success in Social Media campaigns, but sometimes you can be creative and successful by going old school. Volkswagen is doing just that by bringing back the old “Punch Buggy” game. Remember it? Every time you passed a VW Beetle on those long family road trips you and your little [...]

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Marketing to the general public and marketing to other businesses are obviously two different animals. Not only is this because the two groups are looking for different services and products, but also because they look for those services and products in different places. The same can be said about social media marketing. In order to [...]

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I recently came across a very interesting article posted by JournalStar.com entitled “Social Networking Glossary”. While a useful resource for basic information on social networks in general, a novice on the social networking scene might have a little trouble distinguishing the real meanings of each definition. I went ahead and created my own version of [...]

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One of the biggest social media campaigns will begin in January when Pepsi launches the Pepsi Refresh Project. The company’s social media campaign will focus  on collecting ideas from fans and followers. How, you ask, will that cost Pepsi $20 million? Pepsi wants ideas on ways to refresh their communities. The top ideas will be [...]

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Imagine a time before social media ruled the world, before you were updated with a never ending feed of Facebook and Twitter updates from your friends, before you posted those glittery Myspace comments, before you accidentally sent those embarrassing photos to people at work because you didn’t know how to use email… OK maybe not [...]

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The Year of Twitter may be coming to an end, but the potential for making money from the social media portal has still yet to be fully realized. Companies all over the world are reaching out to Twitter’s 18 million users and more and more of those companies are seeing revenues rise as a result. [...]

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