According to digital analyst comScore social media continues to have a big impact on holiday spending. Online spending has been hitting record highs this holiday season as more people are taking advantage of the convenience it offers and the discount promotions they find through social media. Between
December 4th and 7th 13% of respondants to comScore’s [...]

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2009 has been the year of Twitter, and really many other forms of social media. 2010 is set to be just as big for social media, if not bigger. Up until a few weeks ago our Facebook news feeds and those beloved tweets were pretty much limited to our computers and mobile phones. Now, though, [...]

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Ah, Black Friday. It’s the day that everybody seems to go completely insane over great deals. But does anybody really enjoy waking up at 4am and waiting for hours in the cold just to save some money? Not to mention all of the linebacker moves you  saw while watching Thanksgiving football you’ll be mimicking to [...]

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Just a few days ago we were talking about a new feature on Bing, Microsoft’s search engine and Google’s biggest competitor, which integrates Facebook status updates into its search results. You didn’t expect the giant powerhouse AKA Google to just sit back and take a punch to the chin, did you?
In one swift motion Google [...]

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Soon there will be another way to get your word out there into the world using a social media site that we’re all already familiar with. In about 2 months Bing will begin integrating Facebook updates into search results. Now before you go and say “Woahhh….what about my privacy???” (because while you’ll tell all of [...]

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The big guns in Hollywood have begun using social media sites such as Twitter and Facebook to generate interest in upcoming films and drive people to the box office.
“Paranormal Activity”, a low budget horror film, used a grassroots internet campaign including a “Tweet Your Scream” promotion and became a surprise box office hit. The film [...]

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Its really amazing how different we live our lives today compared to 10 years ago. Looking back, who really could have predicted this?
Social Media has had a profound impact on our lives. In his article on Mashable Soren Gordhamer does a great job looking at 5 of the ways it has changed how we live.
First [...]

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According to industry experts at the 2009 J.D. Power and Associates Automotive Internet Roundtable investing in high-quality digital and social media content is key to raising brand awareness as well as changing customer perceptions of a brand and consideration levels.
Make sure you check out LotVantage to promote your automobile inventory online.
Read the full article here.

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Paula Berg, director of emerging technologies for Southwest Airlines, was the keynote speaker at the University of Wisconsin-Whitewater/Comet Branding Social Media Summit Wednesday. More than 20 social media strategists and public relations professionals, including Berg, shared insights on how their companies are using Twitter, blogs, Facebook and other social media tactics to reach their strategic public [...]

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Creating Facebook fan pages means exposing your personal profile to the world and can bring with it some unwanted friend requests, fan page suggestions and negative attention. So think about it – should you have multiple profiles?

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