Ah, Black Friday. It’s the day that everybody seems to go completely insane over great deals. But does anybody really enjoy waking up at 4am and waiting for hours in the cold just to save some money? Not to mention all of the linebacker moves you  saw while watching Thanksgiving football you’ll be mimicking to fight through the crowds. Plus, who knows if the 5 $200 laptops in stock will be snagged before you can even get to the tech department? Now more and more businesses are taking another approach to Black Friday… one that will certainly be far less painful. Yep, you guessed it…social media!

Social media sites like Twitter and Facebook are providing businesses with another channel to push their Black Friday deals and customers are paying attention. And who wouldn’t? If you’re a fan of a business on Facebook, or are following them on Twitter, you’re probably interested in what they have to offer. So, when you see those businesses posting early Black Friday and Cyber Monday deals you’ll probably look to see what’s on sale.

Cyber shopping is easier and faster, plus a lot of businesses offer free shipping and other perks around the holidays. Businesses are sure to benefit from posting bargains to their social media profiles.