As it nears the end of the year, many companies are re-evaluating their budgets and planning for the coming year. We’ve seen a huge increase in companies embracing the Social Media phenomenon and many of them may be reconsidering if it’s the right choice for them.  Are they spending their marketing budgets wisely?How can they [...]

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According to digital analyst comScore social media continues to have a big impact on holiday spending. Online spending has been hitting record highs this holiday season as more people are taking advantage of the convenience it offers and the discount promotions they find through social media. Between
December 4th and 7th 13% of respondants to comScore’s [...]

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The big guns in Hollywood have begun using social media sites such as Twitter and Facebook to generate interest in upcoming films and drive people to the box office.
“Paranormal Activity”, a low budget horror film, used a grassroots internet campaign including a “Tweet Your Scream” promotion and became a surprise box office hit. The film [...]

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Its really amazing how different we live our lives today compared to 10 years ago. Looking back, who really could have predicted this?
Social Media has had a profound impact on our lives. In his article on Mashable Soren Gordhamer does a great job looking at 5 of the ways it has changed how we live.
First [...]

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Paula Berg, director of emerging technologies for Southwest Airlines, was the keynote speaker at the University of Wisconsin-Whitewater/Comet Branding Social Media Summit Wednesday. More than 20 social media strategists and public relations professionals, including Berg, shared insights on how their companies are using Twitter, blogs, Facebook and other social media tactics to reach their strategic public [...]

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According to data from Internet measurement firm Hitwise, MySpace.com still leads in the United States for average time spent by users on a social networking site per day.  Although it only leads on average by 2 minutes and 56 seconds over Facebook’s 23 minutes, it’s still shocking to hear. I guess MySpace fans are pretty [...]

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